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Propaganda: The Formation of Men's Attitudes
''Propaganda: The Formation of Men's Attitudes'' (1965/1973) ((フランス語:Propagandes); original French edition: 1962) is a book on the subject of propaganda by French philosopher, theologian, legal scholar, and sociologist Jacques Ellul. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. It presents a sophisticated taxonomy for propaganda, including such paired opposites as political–sociological, vertical–horizontal, rational–irrational, and agitation–integration. The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard and to an activity aiming to make the individual serve and conform.
==Authorship==
After being discharged as a professor from French universities by the Vichy regime Ellul became a leader in the French resistance during World War II.〔Ellul, Jacques. (1964) ''The Technological Society.'' New York: Vintage Books, from the translator's introduction by John Wilkinson, p.ix.〕 After France's liberation, he became professor at the University of Bordeaux and authored 58 books and numerous articles over his lifetime, the dominant theme of which has been the threat to human freedom created by modern technology.
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